#EstádeCarretilla

Carretilla aimed to reposition its ready-to-eat meals for a digitally native audience, branding itself as the go-to solution for high-quality food in record time.

To connect with a younger demographic, we used music as the ultimate vehicle. We developed an original song filled with relatable insights under the concept #EstáDeCarretilla.

The creative masterstroke? The song lasted exactly as long as the meals took to heat up in the microwave. We turned a boring waiting moment into an engaging brand experience that fit perfectly into the user's lifestyle.

We deployed a multi-channel narrative to ensure the campaign traveled across the entire digital ecosystem: Native Paid Media, Connected TV, Influencer & Street Marketing.