acb

Development of the launch campaign for the 2024-25 season of Spain's acb basketball league, including the creation of the season’s presentation spot and the design of materials for the official season launch event.

The concept "Hemos venido a jugar (We are here to play)" highlights that both basketball and life require courage, determination, and boldness. It’s not just about competing but facing challenges fearlessly, where there’s no room for doubt — only action. Like players entering the game to win, we must approach life with the same bravery, knowing that those who dare to play make the greatest impact.

To further reinforce the concept, we integrated a fragment from La Voz a ti Debida, a poem by Pedro Salinas, which beautifully encapsulates the essence of fearless action and purposeful living. Aesthetically, the spot subtly draws on elements of España cañí by incorporating a vintage, nostalgic style. This approach, alongside the poem, creates an emotional resonance and connection with audience.

We extended the aesthetic of the spot into the visuals, creating a cohesive narrative. We use powerful images of players capturing their boldness and determination. To further connect with the poem, a custom typography has been designed — handwritten yet modern — adding a distinctive and special touch to the campaign.

Art Direction, Graphic Design, Motion Graphics, Video Edition.