acb (the main professional basketball league in Spain), using sport to promote respect and fight bullying through #ActuamosContraElBullying.

Bullying affects almost 1 in 10 students in Spain and often lasts for months or years.
Sport, meant to unite, is also one of the most common spaces where bullying happens.

Take basketball’s greatest symbol (the ball) and turn it into something unplayable. A ball that exists only to tell stories of pain and resilience.

#UnBalónParaNoJugar: acb and illustrator @72kilos created a basketball where every panel carries a real story of bullying.
A ball no one can play with, because bullying is not a game.

Through workshops, social media and press, the voices of victims reached thousands.
The project proved that sport has the power to stop a game that should never have started.

Creative Art Direction, Motion Graphics, Video Edition